236 charities, voluntary organisations and community interest groups, were nominated by those who participated in the Great Midlands Fun Run on 5 June 2016.
The Fun Run was created back in 1982 to provide entrants with an opportunity to raise money for an organisation of their choice. While regular recipients such as Cancer Research UK, St Giles Hospice, Pancreatic Cancer Research Fund, Teenage Cancer Trust & Birmingham Children’s Hospital appear as regular choices, smaller local organisations are being nominated such as The Gap, The George Coller Memorial Fund, Sutton Coldfield Cancer Support Centre, Breast Friends – Sutton Coldfield, Walsall ME Link & Acacia Family Support.
The continuing challenging economic climate, which has been made even more uncertain by the European Referendum vote in June 2016 and the ongoing reduction in support from local authorities to many charities, is forcing most charities, including some of the major players, to constantly evaluate how best they deploy their resources and how best to optimise fundraising opportunities.
Rather than go to the expense of organising events of their own, they are looking more closely to third party events where they can encourage supporters to register and raise money for their chosen charity.
The facility to raise money for a specific organisation has always been a key component ad attraction of the Fun Run, and that concept is being grasped by more and more people.
The total distributed in 2016 was £283,300 bringing the total distributed since 2003 to a staggering £2.83 million.